How a Google Performance Max Campaign Put a Luxury Hotel on the Map

The Solution

For The Crescent Hotel, we deployed a custom Google Performance Max campaign. As a new campaign type, Performance Max is a machine learning tool that helps advertisers reach their goals across all of Google’s channels. It can be used to reach potential guests on Search, Display, Video, and Discovery.

We selected a specialized version for The Crescent Hotel designed for travel advertisers. This campaign includes a number of features and benefits such as:

• Hotel data integration. Performance Max integrates with Google’s hotel data to serve your ads to people who are searching for hotels that match your property’s unique attributes.
• Property-level reporting. The travel goals feature provides property-level reporting so you can see how each of your hotel properties is performing.
• Simplified campaign setup and oversight. Even for hotel owners with limited marketing experience, Performance Max for travel goals is easy to set up and manage.
• Increased reach. Campaigns can reach potential guests across all of Google’s channels, which gives you a wider reach than traditional hotel marketing campaigns.
• Improved performance. Machine learning optimizes your campaigns for conversions, which can help you achieve your marketing goals more efficiently.