Director's of Sales & Marketing Guide to Optimizing The Direct Booking Channel
This book will reveal:
The Solution to Booking Engine Abandonment
Definition of GX Design
Steps to Optimize the Direct Booking Channel
Innovative Use of Custom Room Cards with Real-Time Rates
Quick and Easy Room Availability Filters
Budget-Based Room Inventory Filtering
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Results
GX + Skipper Case Study
For the Ashore Resort & Beach Club we transformed the booking experience through Guest Experience Design (GX) and the Skipper booking engine, achieving a 5x growth in direct bookings.