Upgrade Your Hotel’s Digital Marketing Strategy

Let’s Create a Marketing Strategy as Unique as Your Property


Tired of one-size-fits-all marketing that misses the mark? At O’Rourke, we’re a hospitality marketing agency that speaks the language of hospitality. We tailor every strategy to your property’s goals—boosting revenue, capturing more direct bookings, and cutting ties with OTA commissions. You bring the vision; we bring the expertise.

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Proven Results Across the Hospitality Industry

  • 125 of Hospitality Brands Served
  • 85% Average ROI
  • 95% Client Retention Rate

Luxury Properties Deserve Premium Marketing

You’re not just selling rooms — you’re curating experiences. We partner with standout properties that refuse to settle for generic marketing. From high-touch management companies to boutique resorts and upscale vacation rentals, we craft strategies that match your property’s distinct personality and performance goals. As a leading hotel marketing company, we understand what it takes to deliver meaningful growth.

Hotel Management Companies

Independent Hotels & Resorts

Vacation Rental Marketing Agencies

Experience Digital Marketing That Actually Works


From visibility to conversions, our hospitality digital marketing agency covers the full digital journey with tailored marketing services designed for hotels that want results.

Hotel SEO

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Claim your spot at the top of search results. Our SEO strategies help you attract high-intent travelers, increase direct bookings, and cut OTA costs.

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Hotel Advertising

A person holding a smartphone displaying social media activity analytics with bar graphs and numbers, with green leaves blurred in the background.

Turn browsers into bookers. We craft data-driven ad campaigns that re-engage website visitors and capture attention when it matters most.

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Hotel PPC

A person holds a smartphone with the Google homepage open, next to a laptop and a notepad on a white desk.

Own your brand in search. Our PPC experts help you outbid OTAs, lower cost-per-acquisition, and drive more bottom-of-funnel conversions.

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Hotel Website Design

Person using a laptop to browse hotel room options at a desk, with a green drink, blue folder, and books nearby.

Designs that impress and perform. We build sleek, responsive websites that make it effortless for guests to book directly and often.

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Trusted By


Our Case Studies of Hospitality Success Stories


A website for The Menhaden hotel is displayed on a laptop, desktop, tablet, and phone, showing its responsive design and various features.

A Paid Campaign Boosts Engagement for a Revived Long Island Boutique Hotel

The Menhaden is a boutique hotel on the North Fork of Long Island, NY, where luxury meets the small town coastal retreat. The property recently underwent a dramatic revitalization that the owners sought to showcase.

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Westin Hotels website shown on desktop, laptop, tablet, and smartphone, displaying various hotel images and responsive layouts.

How a Creative Metasearch Campaign Delivered Results for a Resort in a Challenging Location

The Westin Dallas Stonebriar Golf Resort & Spa is a luxury retreat on 400 acres in Frisco, Texas. The resort features a golf course, a wellness spa and a kids club. A recent renovation helped create a new center of gravity in Frisco, but the property needed to generate its own demand given its distance from Dallas.

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A desktop, laptop, tablet, and smartphone display a hotel website with images of the building, lobby, sauna, and booking details.

How a Luxury Hotel Used Guest Experience Design to Boost Website Bookings

A newly renovated marquee hotel gets a website with Guest Experience design and a marketing makeover, increasing visibility and boosting direct bookings.

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Marketing That Feels Like an Extension of Your Team


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I had the pleasure of working with O’Rourke on two projects for Union Station Hotel: launching our hotel’s new website and launching our restaurant’s new website. Their team was amazing – they guided through the entire process, then advised on strategies for PPC, SEO, and more – and were quick to respond to any requests
Julie C
Director of Sales & Marketing of Autograph Collection Hotels
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Your Goals.
Our Expertise.
One Strategic Plan.

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